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This variable is contained in the following files: Plan Characteristics File
SAS Name
ORGANIZATION_MARKETING_NAME

This variable is the name of the plan sponsor's marketing name for the organization.

Comments

This is the name of the organization that is used for marketing materials. It may be associated with multiple contracts (CONTRACT_ID) and their associated benefit package numbers (PLAN_ID).

The CCW constructs the Plan Characteristics File from information submitted by plan sponsors to CMS’s Health Plan Management System (HPMS).

Source: CMS (HPMS Files)

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